A new design for Green Hive Honey's Bees Knees

Here is the original 40 oz jar and label design of "The Bees Knees" from Green Hive Honey Farm of Camden, Maine. Just recently Magy and Clay decided to do some smaller jars containing 1lb of the delightful elixir so a new jar was resourced and a new label needed - a much smaller, rectangular one. So the original was 3.3" diameter thus:

...a nice amount of space to fill - and the new size is 2.5" deep by 1.5" wide rectangle - a mite trickier to work with and get all the visuals and the necessary type in - but I rose to challenge and here is the result:

Front label

Back label

Luckily - or smartly for I am being humble - I had originally created all the attendant motifs for the design and logo as individual parts when I painted them in watercolour so after I had scanned and cleaned them they are easy to move around as necessary and resize for new layouts.

I printed the labels up on full sticky sheets and cut them out individually with my trusty Xacto and a cutting board that is as old as the hills.

Don't you love the way they look all laid out together - they look like old fashioned trading cards or the cards one - not me but one -  used to get in cigarette packets in another age.

...and here are the new jars filled and ready to go off to "Fresh off the Farm" in Rockport - see the Green Hive there in the background?

The Bees Knees revealed....

Green Hive Honey of Camden, Maine has a new product and I am the happy one who had the enviable task of designing a new label for The Bees Knees "A Sweet Arthritis Remedy"!! Yea for me....below is the original label/logo I created for their raw honey and we used this as the starting point for the new label which will be categorized in the
Bee Healthy section of their business.

First I created the handpainted type, as you see below...something I derive a great deal of pleasure from, type and fonts have always fascinated me and remind me of the days when I worked in a commercial art studio hand laying Letraset by the ream, what a different world that was a couple of centuries ago or so it seems.

Next I silhouetted the banner from the original watercolour painting of the Green Hive Honey logo....

 

...then I found James' lovely drawing of a pretty bee to add to the label....

and THEN I scanned, cleaned and corodinated, or even coordinated although I do like the word corodinated - all the component pieces in wondrous Photoshop...which allows me to add the small type and not drive myself insane with drawing minute type.....we choose to use a pale yellow background and a round label to differentiate the regular eating honey from the beneficial honey...and Ta Dah...here is the label

Then off to do the photoshoot for me to upload to Etsy and James to do a new page on the website - just couldn't resist a pink background here

A little still life of jar, lettering and labels for the soothing of thine eyes!!