Sunday, March 11, 2012

Designing a logo for Farmetta Farm, Morrill, Maine

Here is the finished Farmetta Farm logo which I recently designed at the behest of proprietors Rose Rapp and Wes Soper.

As Rose says of the farm:
"We should have named the farm the happy critter farm. We strive to build this farm from the soil up. Having healthy thick dark soil will feed the animals, keeping them content to be who they are. Sheep being sheep. Chickens scratching up a storm. Ducks marching out on bug patrol. You just can't beat it!"

As I usually do with a logo design project and after ascertaining some important motifs to be included in the logo - specifically a sunflower and 'farmstead' - I created 2 or 3 loose coloured pencil layouts on tracing paper to present to the client for review and help pinpoint a direction in which to hone the design.

 The 3 above helped me realize that Rose and I had very different ideas of what farmstead meant and Rose asked specifically that it should evoke the farmstead - in my mind I was thinking of the farm buildings and homestead so I conjured a farmhouse - Rose was thinking of the fields and pastures and their moto is "From our PASTURES to your PLATE" - so here are some of the second go around sketches.
 As you can see I also played with type/fonts and colours in these last 2, and a half and full sunflower motif. The one above became the chosen design and we tweaked it in colour and layout for the final layout which I painted up in watercolour on paper and then scanned, cleaned and finalized in wonderful Photoshop. 
Next in the order of things we needed to translate the image into black and white for use on Farmetta's labels and order forms as 4 colour printing is expensive for a small operation and a throw away item. 
 Then onto Facebook:
Yes this was before the new timeline pages - little did I know they would be coming so soon - the one on the left didn't translate well into a profile pic so I redesigned the masthead to that on the right in order to show the whole name of the farm in the smaller profile picture that goes with each Facebook post. 
Then a new masthead and profile pic for the new Facebook timeline - where now the cover images are big and dynamic and wonderful - yea!!!! 
The new timeline cover - and profile pic below which actually sits on top of the cover on the live Facebook page. 
My partner, James Strickland, created the website based upon the logo I designed and the colour pallette I established and a wonderful job he did - don't you agree - click on the name to be whisked off there and take a look yourselves - Farmetta Farm 

Farmetta Farm eggs are fantastic and I always use them now in my recipes for this blog, James enjoys their excellent grass fed beef which is part of their CSA programme and I love visiting the donkeys, chickens, sheep etc when Rose and I enjoy a cuppa and a hearty laugh together at the farm. 
An Acadian chicken says "What?"

Donkey Mother and son - Holly and Jack
Bull eating apples - kept my fingers away from those eager teeth!!
Let me know what you think of my logo and be in touch with Farmetta if you want to buy any of their wonderful products.

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