Wednesday, April 11, 2012

A new design for Green Hive Honey's Bees Knees

Here is the original 40 oz jar and label design of "The Bees Knees" from Green Hive Honey Farm of Camden, Maine. Just recently Magy and Clay decided to do some smaller jars containing 1lb of the delightful elixir so a new jar was resourced and a new label needed - a much smaller, rectangular one. So the original was 3.3" diameter thus:
...a nice amount of space to fill - and the new size is 2.5" deep by 1.5" wide rectangle - a mite trickier to work with and get all the visuals and the necessary type in - but I rose to challenge and here is the result:
Front label
Back label
Luckily - or smartly for I am being humble - I had originally created all the attendant motifs for the design and logo as individual parts when I painted them in watercolour so after I had scanned and cleaned them they are easy to move around as necessary and resize for new layouts.
I printed the labels up on full sticky sheets and cut them out individually with my trusty Xacto and a cutting board that is as old as the hills.
Don't you love the way they look all laid out together - they look like old fashioned trading cards or the cards one - not me but one -  used to get in cigarette packets in another age.
...and here are the new jars filled and ready to go off to "Fresh off the Farm" in Rockport - see the Green Hive there in the background?
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